[이야기로그 리포트] 넷心, 문국현을 주목하다 이야기 Inside 2007/09/10 16:13
넷心, 문국현을 주목하다
온라인 버즈를 통해 본 2007년 대통령선거
네티즌의 여론이 전체 유권자를 대변한다고 할 수 없어나, 우리사회의 주요한 정치∙사회적 이슈에 대한 초기수용자로서 그 동안 우리사회의 여론형성에 큰 역할을 해 왔음을 부인할 수 없다. 2007년 대통령선거와 관련해서 지난 13주 동안 대선후보와 관련된 네티즌들의 이야기를 분석, 특히 최근 온라인에서 주목 받고 있는 문국현 후보에 대한 네티즌들의 여론을 중점적으로 살펴보았다.
n 조사개요
• 조사기간 : 13주(2007년 6월 4일~ 2007년 9월 2일)
• 조사대상 : 주요 대선후보
- 한나라당 후보(이명박, 박근혜)
- 범여권 후보(손학규, 정동영, 이해찬, 조순형, 유시민, 문국현)
• 조사범위 : 주요언론, 블로그 및 커뮤니티 사이트
- 언론 : 신문, 방송, 잡지 약 130개 매체
- 블로그 : 주요 가입형 및 설치형 블로그 약 25만개
- 커뮤니티 : 주요 포탈 및 커뮤니티 게시판 약 600개
n 주요내용
• 이명박, 박근헤 후보가 전체 온라인 버즈를 주도
• 문국현 후보 출마선언 후, 문구현 후보가 범여권후보에 대한 온라인 버즈를 주도
• 문국현 후보를 이야기하는 네티즌의 88%가 호감을 표시
• 문국현 후보를 지지하는 네티즌 중 67%는 처음으로 대선관련토론에 참여
• 범여권 후보중 문국현 후보가 이명박 후보와 가장 많이 같이 인용됨
** 전체리포트(13page)가 필요하신 분은 이해철(brahman@iyglog.com)으로 요청바랍니다.
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Subject: 넷心, 문국현을 주목하다 - 이야기로그
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